The “Media Machine”...
Thank you to our current sponsors! ***** Method Racing Wheels ****** Amsoil ***** Illusions Wraps ***** Armadillo Designs ***** Goose Gear
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Thank you to our current sponsors! ***** Method Racing Wheels ****** Amsoil ***** Illusions Wraps ***** Armadillo Designs ***** Goose Gear 〰️
Big Oly Tribute Media Vehicle
“Work has begun on the “Media Machine”.
The Bronco Raptor.
“As far as I'm concerned, Parnelli Jones was the greatest driver of his era. He had aggressiveness and also a finesse that no one else possessed. And he won with everything he put his hands on, including off-road.”
-Mario Andretti
Introducing The Media Machine
Meet the newest ambassador of DCBL Media: The Media Machine – a custom-built 2022 Ford Bronco Raptor that embodies our commitment to capturing the raw energy and unrelenting spirit of motorsports.
This isn't just a vehicle; it's our mobile media headquarters, engineered to deliver world-class coverage from the most challenging racing environments across America. Already battle-tested at prestigious events including the 103rd Pikes Peak International Hill Climb, the 2025 Carlisle Ford Nationals, and West Virginia Hillfest, The Media Machine has proven itself as both a capable chase vehicle and a powerful brand presence.
A Tribute to Racing Greatness
Currently undergoing transformation into a "Big Oly" tribute honoring the legendary Parnelli Jones, The Media Machine represents everything we admire about motorsports excellence. Parnelli's incredible racing legacy – from Indianapolis 500 victories to NASCAR triumphs, Trans Am championships, and off-road dominance including wins at both the Baja 1000 and Pikes Peak International Hill Climb – perfectly captures the versatile, never-quit attitude that drives DCBL Media.
2026 and Beyond
The Media Machine is being purpose-built for an ambitious 2026 campaign that will take our coverage to the most iconic racing venues in North America:
Pikes Peak International Hill Climb – Conquering America's Mountain
Bonneville Speed Week – Where legends chase land speed records
King of Hammers – The ultimate proving ground for machine and driver
Baja 1000 – The world's most grueling off-road endurance test
West Virginia Hillfest – Celebrating grassroots American racing culture
Just as Parnelli Jones never backed down from a challenge – whether it was oval tracks, road courses, or the punishing desert – The Media Machine represents our dedication to bringing you closer to the action, no matter how remote or demanding the location.
This is more than promotional marketing; it's our promise to deliver authentic, adrenaline-fueled content that honors the spirit of competition and the courage of those who push the limits. The Media Machine isn't just the face of DCBL Media – it's the embodiment of our racing soul.
2026 and Beyond
The Media Machine is being purpose-built for an ambitious 2026 campaign that will take our coverage to the most iconic racing venues in North America:
Pikes Peak International Hill Climb – Conquering America's Mountain
Bonneville Speed Week – Where legends chase land speed records
King of Hammers – The ultimate proving ground for machine and driver
Baja 1000 – The world's most grueling off-road endurance test
West Virginia Hillfest – Celebrating grassroots American racing culture
Just as Parnelli Jones never backed down from a challenge – whether it was oval tracks, road courses, or the punishing desert – The Media Machine represents our dedication to bringing you closer to the action, no matter how remote or demanding the location.
This is more than promotional marketing; it's our promise to deliver authentic, adrenaline-fueled content that honors the spirit of competition and the courage of those who push the limits. The Media Machine isn't just the face of DCBL Media – it's the embodiment of our racing soul.